WWC Global
A slick new brand identity, website, and supporting materials for a woman-owned government consultancy focused on building a more efficient government.
My Role:
Lead Designer responsible for brand development,
UI / UX.
Company:
Chalkbox Creative
Key Responsibilities:
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Brand identity development
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Audience research
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User journey and wireframe development
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Prototype creation and testing
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Stakeholder presentations and collaboration facilitation
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Asset delivery and launch
The challenge
WWC Global is the largest woman-owned contracting firm in Tampa. When they approached my team at Chalkbox Creative they were employing some 250 people, in 24 contract locations, on 4 continents. Their organization was expanding rapidly and needed to update their brand identity. Their brand, their website, and their communication materials needed to match the high level of service they offered their clients.
We needed to collaborate effectively with WWC Global's leadership team to help build their brand to a place that positioned them comfortably amongst bigger competitors.
Rapid sketching, brainstorming with
our hands.
As with every project I undertake, the process began with sketches. I moved quickly to generate an array of concepts in response to the creative brief that Chalkbox created with WWC Global. These concepts were all shared with WWC, and through lively collaboration we narrowed to the most promising concept.
Stepping into
the future.
When WWC Global approached my team at Chalkbox, they were ready to take their brand to the next level. We collaborated to narrow and refine our concepts to something that captured the essence of their brand.
A mark that is bold, aspirational, precise, and ready to help position them correctly amongst their competitors.
Bold, confident,
and precise.
WWC Global's new mark captured the story of not only where they've been as an organization, but also where they are going. They were rapidly growing in capability, taking on bigger contracts, and attracting talented experts. Their brand needed to reflect that.
Print isn't dead yet.
While it is well understood that digital touch-points are incredibly important for a brand's performance and growth, physical pieces still bear their own importance in correspondence, networking, and in-person presentations. With this in mind, I created a set of business papers that contribute to WWC's overall brand story at every interaction.
A purpose focused digital experience.
WWC Global's website has two primary funnels; one for potential contract opportunities who need to know WWC's capabilities, and another for talented experts seeking employment with WWC. We worked carefully to make sure we created user flows that were easy to navigate, intuitive, and got users to where they needed to be with as few clicks as possible.
Precision on mobile
and desktop.
In reviewing site analytics for WWC, their platform usage was split 50/50 between mobile and desktop. While overall web traffic is skewing towards mobile, many contractors still use their desktops in their office to look for consulting firms and to review the capabilities of firms submitting proposals. We made sure to create an experience that would help tell WWC's brand story effectively at any screen size.
Simple, intuitive interaction for
complex content.
WWC Global's capabilities are deep, their growing talent pool already wide, and they have an inspiring story to tell. We built a digital experience that will grow with them into the future, that will be easily evolved as their organization expands.
Key take-away and lessons learned.
Focusing on a collaborative, transparent process yielded strong results that stakeholders had real ownership of. Everyone knew where the work came from, the strategy behind it, and how their updated brand directly related to their business goals. WWC Global launched a new name along with its rebranding, and is comfortably positioned amongst larger competitors, set to continue growing.
Update: WWC Global was acquired by Command Holdings in2022, and is now a tribally-owned management consulting firm. Command Holdings is a non-gaming investment arm of the Mashantucket Pequot Tribal Nation.